Team Canada primary logo, numbers and alpha font. The focus of the primary logo was to include three leaves to make one new unified Maple Leaf, with each leaf representing the three founding peoples - French, British,and First nations. The sharpness of the logo lead to a number system and alpha font with similar characteristics.
Toronto Maple Leafs
Honored to have worked on the new Toronto Leafs logo. The team wanted the new mark to have a feel from the two eras with the richest history: ’46/-’63, and ’62-’67, when the team won 6 Stanley Cups. Credit to my co-worker Matt Beeman for the new type within the logo.
Islanders Alternate Jersey Numbers
The New York Islanders have moved to Brooklyn, and the team wanted a black and white inspired jersey. These are the uniform numbers I designed for this jersey which picked up cues from the signage on and around the subway in Brooklyn NY.
Flyers Captaincy Patches
For the Winter Classic uniform I drew on the Keystone mark that tied into the history of Philadelphia and the founding of our nation. I added a subtle point to the bottom of the shape to make it more unique. This Winter Classic uniform eventually was brought back as an alternate jersey for the team.
Capitals Winter Classic Primary
Throughout the Capitals uniform history they have always gone with a wordmark as the main crest. The challenge for me was to create what would have preceded their previous and current mark. My solution was a iconic W with a simple typeface that had hints of the Washington Monument throughout.
Capitals Winter Classic Secondary
The W mark had a long history with Washington D.C. sports. I added a subtle nod to the Washington Monument and included the 3 stars from the flag of Washington D.C.
Dallas Stars Numbers
Heavy block style number designed for the new Dallas Stars identity. I originally had an outline around the numbers but the team decided to go without an outline. I applaud them for being bold and doing this while most teams wouldn't have. When there is enough contrast an outline just becomes muddy from a distance.
NBA All-Star Game Wordmark
Patrick Cummings and I worked together on this logo for the 2012 Notre Dame Shamrock Series in Chicago.